"Wanna be a dreamer? . . . Be one." -- Anthony Newley & Leslie Bricusse 
 

Shana Farr had a song in her heart when she moved to New York, but she fell in love at Harry Winston. While building her singing career, Shana climbed the ranks at the luxury jeweler learning the importance of design and detail, to ultimately become the Global Director of Merchandise. It was common for Shana to leave the office after a day of design development, and then head to rehearsal for an operetta such as "The Yeomen of the Guard" in which she performed the lead role at New York City Center.
 
Never choosing one career over the other, Shana's commitment to both has now led to the launch of Pure Imagination by Shana Farr -- her new line of jewelry that evokes imagination, inspiration, and harmony.  The creation of Pure Imagination began three years ago when, at the same time, she decided to produce her first supper club show "Pure Imagination" inspired by the lyrics of the popular song. Shana has now played to the great cabaret rooms of New York including Feinstein's at the Regency. She has received rave reviews for her performances at New York City Center, with the Pittsburgh Civic Light Opera, among others.

When Shana decided to leave her successful stint as Director of Merchandising at Samuel Aaron where she developed unique designs seen at Macy's, JC Penneys, Sam's Club, and shopping channels around the world, she knew it was time to make the entrepreneurial  jump.  She knew what was missing most in the cluttered jewelry marketplace - Pure Imagination by Shana Farr.